Iphone Marketing Strategy Pdf
This report comments about the marketing strategy of iPhone. This explains the marketing mix, environment in which iPhone is introduced and segmentation, targeting and the positioning of iPhone. After discussing the strategy, the report concludes with few recommendations to iPhone which may improve the sales of the product. When Apple first launched the iPhone in 2007, Phil Schiller, now the company’s senior vice president of marketing, showed me the original device.
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Apple Incorporated, a leading consumer electronics company, launched Apple iPhone into the lucrative Indian premium mobile segment. The entry strategy of Apple iPhone was through a tie-up with two major telecommunications service providers in India, namely, Bharti Airtel and Vodafone. What was the role of the hand-picked telecommunications service providers in the success of the iPhone in India? This launch was hailed by many analysts as an innovative marketing strategy adapted by Apple, challenging the other handsets available in the Indian mobile market. They felt that Apple had a long way to go to realise its ambition of becoming a major player in the Indian mobile phone market, considering that the market had some very dynamic competitors, with decades of experience. The pedagogical objectives are: (1) the entry strategy of a multinational corporation mobile handset manufacturer for space in the Indian market; (2) Apple's entry through two established telecommunications service providers in India; and (3) the challenges of entry into a highly competitive mobile handset sector.
Apple i phone marketing plan.1.Apple iphone Marketing Plan1Apple iPhone Marketing Plan.Executive Summery.Situational Analysis.SWOT Analysis.Marketing Objectives.Marketing Strategy.Implementation.Budget.Control.Apple iphone Marketing Plan2Executive SummeryThe Past– Steve Jobs, Steve Wozniak and Ronald Wayneestablished Appleon April 1, 1976 in order to sell the Apple 1Computer Kit that was handbuilt by Steve Wozniak. The Apple1 was sold as a motherboard (with CPU,RAM and basic textualvideo chips) – less than what is considered a personalcomputertoday. Apple was responsible for creating the desktoppublishingmarket due to their innovative programmes,PageMaker and LaserWriter.Between 1983 and 1996 Appleexperimented with a number of failedconsumer target productsincluding digital cameras, portable CD players,speakers, videoconsoles and TV appliances. Market share and stockpricesdecreased.
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In 2001, Apple introduced the iPod portabledigital audio player.The product was phenomenally successful –over 100 million units were soldwithin 6 years.The Present– January 2007, Steve Jobs, the CEO and Co-Founder ofApple,announces that Apple Computer Incorporated would nowbe known as AppleInc.